January 10, 2018 AugRay

It’s raining, you’re tired and you’d rather not walk through a bunch of properties to figure out which would work best as your new home. Such is house-hunting. It’s exciting and fun, yet it can be exhausting, driving around looking for addresses and climbing stairs. Well Augmented Reality in real estate changes all that. While looking at pictures in a brochure is nice, it’s only one representation – a static image of a place. Nothing can replace the real thing. AR takes real estate to new heights by making a more convenient and visual experience for potential home buyers who…

January 10, 2018 AugRay

We all know there is a bit of a mystery when it comes to shopping. Will the shoes be too tight? How does blue look on me? Will the microwave fit on my counter? Imagine taking some of the uncertainty out of shopping and making it easier to decide whether a product is the right fit – before you take it out of the store? We have all had the hassle of returning products after getting home and realizing they just weren’t right. As Augmented Reality (AR) becomes more mainstream, shopping for clothes, appliances, tools and all kinds of products…

January 10, 2018 AugRay

Dining out is one of the most popular and enjoyable activities people do in most cultures. Going out with friends, family or even alone and taking a night off from dishes is a treat. Maybe you’re in the mood to get dressed up for a fancy eatery? Or perhaps you’d like a more casual atmosphere looking for something simple to eat? Thanks to Augmented Reality (AR), customers are finding it easier to get answers to their dining questions, such as: what are the hours, is there nearby parking, are reservations required, what are tonight’s menu specials, is there live music,…

January 4, 2018 AugRay

Augray was conferred with the Chennai Best Employer Brand Award on 12th December 2017. The occasion sought to recognize organizations that have used marketing communications effectively in attracting, retaining and developing talent in line with an existing retention policy. Organized by the World HRD Congress, the award is bestowed upon top organizations from Chennai that adopt exemplary marketing practices while effectively making use of marketing communications for human resource development. The awards were intensely researched by the World HRD Congress along with being chaired and headed by Dr. Indira Parikh who is the Ex-Dean of Indian Institute of Management, Ahmedabad….

October 13, 2017 AugRay

It’s been said that technology isn’t inherently good or bad, it’s how we use it that determines if it’s a detriment or a boon to society. In terms of Augmented Reality – the next big thing – we are seeing lots of benefits in the ways we live our everyday lives. Even a simple task like going to the department store to buy a new coffee pot is quicker and easier. Instead of having to ask a clerk or find a directory, you will see the path taking you directly to the item you’re looking for. That way you can…

September 15, 2017 AugRay

Whether you have played “Pokémon Go” or not, you’ve probably at least heard of the game, and no doubt, that means you’ve heard of AR (Augmented Reality). A special app on your smartphone or tablet makes it look like Pokémon is right there in front of you (augments the experience) while you search for and “capture” the different characters. The Pokémon Go craze from last summer most likely put AR on the map, but don’t make the mistake of assuming that AR is just about playing video games. All facets of our lives – shopping, health, travel, and education –…

April 18, 2017 AugRay

Augmented Reality is the new emerging technology in the market and most of the industries are using it as a tool for their marketing need. According to Mashable, “Augmented Reality is a live direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory inputs such as sound, video, graphics or GPS data.” Augmented Reality actually helps the brands to interact in a better way with their customers and also engage them. Augmented Reality became more familiar to people with the launch of Pokémon Go and this game had helped to blur the lines between…

April 11, 2017 AugRay

“Every age has its storytelling form, and video gaming is a huge part of our culture. You can ignore or embrace video games and imbue them with the best artistic quality. People are enthralled with video games in the same way as other people love the cinema or theater.” –  Andy Serkis Check out our infographic which covers the Evolution Of Gaming.

April 7, 2017 AugRay

AugRay, An augmented reality platform is a convergence of all the senses that form a part of the human body, Newspapers stimulate eye, Radio stimulates ear, and TV stimulates both. But, not only that, AugRay provides an interactive experience to brands because we engage customers across all senses and make them recall you because you are present where they are. Check out our infographic charting, the History of Augmented Reality. Also, you might like to check out our blog on “Augmented Reality Applications”.

March 16, 2017 AugRay

Tourism is a booming industry, and also an integral part of the modern society. Today tourism is a major source of national income for many countries.”. It accounts for 30% of the world’s trade of services, and 6% of overall exports of goods and services. It creates a lot of job opportunities in the services sectors of the economy associated with tourism. When planning a perfect trip, you need to make a lot of arrangements like travel, lodging, food, transportation, etc. With the increase in the number of smartphone users, the traditional method of planning a trip is slowly becoming outdated. Now…