How eXtended Reality is Redefining Marketing Promotions for Movie Production Houses
Augmented Reality, (AR) is a disruptive technology and while it is been getting adopted by several industries, for the entertainment sector, it comes with a unique solution to engage and…
AugRay Brings First Video XR- enabled Movie Promotion for Jio Studio’s ‘Made in China’
‘Made in China’, an upcoming Bollywood movie produced by Jio Studios is creating a tremendous pre-release buzz nation-wide. The movie is extensively promoted through XR (eXtended Reality) campaigns developed by…
How WebAR will Change Advertising?
Augmented Reality is a naive technology, even if it was first coined in the year 1990. More recently in the year 2016, the AR got its pace and more recently…
The Changing Face of Entertainment in the Augmented Reality Era
The world is immersed into Augmented Reality (AR), a trendy technology which refers to computer displays that add virtual information to a user’s sensory perceptions. Currently, most AR research focuses…
Why do brands need to pay attention to Augmented Reality now more than Ever
Augmented Reality is blurring the lines between what is real and what is computer generated by overwhelming our senses on how we experience different things. We firmly believe that AR has…
Broadcast AR (Live AR) the Hottest Trend in Augmented Reality
Imagine if you can interact with your favorite player and are empowered to check out your favorite brand engagement footage by following a simple URL on your mobile browser, or…
Augmented Reality and the Future of the Automobile Industry
Everyone has an aspiration to buy their own dream car after testing it to the latest list of technological specifications. What if you could take a test drive of your…
How large will the Augmented Reality consumer markets get?
The first augmented reality system came out in 1992 when Louis Rosenburg from the USAF Armstrong’s Research Lab developed the Virtual Fixtures that placed information atop physical objects. The idea behind was to…
What Is NUBE – A New XR (Extended Reality) Cube for You
Tech-savvy businesses are turning to augmented reality for marketing, information sharing, education, training or other needs to attract and engage in effective communication. While AR tech started warming up for…
Augray Organizes AR Event in Collaboration with Titan Raga
AugRay had conducted an exciting Augmented Reality event in partnership with Titan Raga on the launch of its gorgeous Raga watch collection- designed by the talented Masaba Gupta on the…