The answer to this question is a resounding ‘Yes’ and all statistics from different studies point in favor of Augmented Reality for Marketing products to both B2B and B2C Customers.
72% of Shoppers Purchased a Product that They Didn’t Intend to Purchase Owing to Augmented Reality (AR), that caused a paradigm shift in thought process and thinking.
From inculcating awareness in potential customers, to providing service and enthralling existing customers, to even shortening the sales cycles, the applications of Augmented Reality in Manufacturing are only bound by the imagination.
Here are some applications of AR in Marketing, and the impact they have on the revenue cycle.
Try Before They Buy
All potential customers would like to try a product, analyse its features, ergonomics, and other factors before making a purchase decision. However, in the case of free trials, the organisation stands to lose if the potential customers merely try the product with no intent to purchase. Similarly, the customers stand to lose if they have to purchase a product without having had to try it at all.
This situation has now passed thanks to Augmented Reality. Beginning from cosmetics to clothes and even automobiles, customers can try products through virtual platforms, assess their features and make informed purchase decisions, which boost the confidence the customer has on the products, and subtly but surely amps marketing for the organisation.
Augmented Assistance in Physical Spaces
Imagine a potential customer visits a store to make a purchase. The customer service person is engaging with another customer and does not attend to the potential customer. In such a scenario, more often than not, the customer will leave the store without making a purchase. However, on the other hand if every shelf or bay is equipped with an AR enabled screen, the customer can use the screen to locate the product. Similarly, Mega Marts and Large physical stores can provide the customers with AR enabled apps to help them navigate through the store.
Such measures to improve assistance using AR in the realm of the physical space has been found to improve sales by over 25% owing to better navigation in the store. It also improves the customers’ perception of the store.
AR Based Branding
All physical marketing products, such as catalogues and brochures are limited owing to space constraints. These cannot be updated easily and do not offer benefits once redundant. Fortunately, nowadays, AR enabled Branding systems, such as visiting cards and packaging with QR codes can be used to spearhead the marketing efforts.
Instead of boring textual content, exciting video graphic and visual content can be provided to customers to enable them to understand and appreciate products better.
AR for Customer Retention
Attracting, educating, and converting a potential customer to a paying customer cost 5 times more than retaining an existing customer.
Loyal customers bring organisations more business than new customers. AR can be used to retain these customers by offering them stellar customer service. For instance, providing AR based installation support, and troubleshooting services goes a long way in enabling customers to develop confidence with the brand and make repeat purchases.
AR: Augmenting and Assisting Marketing
61% of shoppers prefer resellers and retailers who offer AR based experiences over those who don’t.
Augmented Reality, although considerably developed, is still in its nascent stages of deployment. Organisations can reap the benefits of AR by using it effectively for their marketing. With AR, literally any surface can be converted to a screen that displays exciting videos and moving visuals.
AR is a driving force behind marketing innovations and improvement. Deploy AR based systems and ramp your organisation’s marketing today.
References:
- https://www.smartinsights.com/digital-marketing-platforms/augmented-reality/5-ways-to-use-augmented-reality-in-your-marketing-strategy/
- https://econsultancy.com/14-examples-augmented-reality-brand-marketing-experiences/
- https://mbryonic.com/best-ar-marketing/
