A Global Leader In Medical Technology Partners With Augray To Virtually Engage Employees

There’s an old saying, “When the going gets tough, the tough get going.” For very long, this has been interpreted to mean that perseverance is the only way to achieve success today. However, a global pandemic does change business priorities quite a bit.

This hopefully once-in-a-lifetime situation has shown us that the spirit of collaboration, and effectively using technology to aid engagement, is the most sustainable way for businesses to retain, engage and support their most important stakeholders- their employees.

At a time when leaders need to empathize with their followers more than ever before, not being able to meet in-person is a key deterrent. One Gallup study has shown that employee engagement rates are at an all-time high during the pandemic and associated restrictions. However, for it to be sustainable, meeting, and engaging with workplace colleagues is important. As a result, several organizations are turning to virtual alternatives.

Recently an organization, a global leader in medical technology approached AugRay with a brief to involve their employees and drive active participation during their annual employee meeting. AugRay used its Avatar Platform to develop an intuitive Augmented Reality (AR) solution for near-personal interactions. The platform allowed the organization’s Managing Director to enter the employee’s virtual space to personally interact and communicate with a personalized message for these times.

The employees, safely at home, could scan a QR code shown in the virtual presentation using their smartphones. This would then open the smartphone camera application and position the 3D avatar of the leader virtually on their real space, delivering the message. This experience was completely seamless, and took just a few seconds to load, thus giving the employees an uninterrupted experience. All of this was made possible without the need for installing a new application on individual devices.

Benefits of AugRay’s innovative 3D Avatar Platform

AugRay’s innovative platform helps create 3D look-alike avatars that can animate and communicate instantly without an app, just by using a smartphone camera. Our partner company is a brilliant example of a use-case for such a solution that can be implemented to facilitate successful conversations with employees, partners, and vendors on a regular basis.

The 3D Avatar conversation using Augmented Reality is a first-of-its-kind innovation that allowed the company’s leaders to stay true to the company’s strong work culture which embraces remote-working protocols to boost employee satisfaction. This leap could possibly shape the future of working from home to maximize productivity as well as collaboration.

AugRay is a leader in the 3D Augmented and Virtual Reality solutions space and helps design solutions for businesses to communicate and engage their stakeholders, both internal and external, with immersive, simple, and fun experiences. AugRay has been serving consumers since 2014 on various sales and marketing enablement, operational efficiency, and engagement solutions using AR and VR.

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