Augmented Reality is the new trend in the field of technology. Augmented Reality has more or less enhanced the marketing activities of most of the industries like tourism, hospitality, healthcare, real estate, retail, gaming and the list is endless, as every day new industries are getting introduced.
AR is a live direct or indirect view of the physical real-world environment, whose elements are actually augmented by computer- generated sensory input in the form of sound, video, graphics or GPS data.
The effect of AR in beginning was limited to only a few countries, as it was still a new word to most of the people, and many of them fail to Imagine that something like Augmented Reality can just change the look of their business. And when it comes to the gaming communities, even it was a new experience for them as well. They were excited to interact with the gaming characters and feel as if they are real ones coming out of the screen. With the release of Pokémon Go, the effect of AR in gaming reached worldwide. Many people who were still not accustomed with this term also enjoyed playing the game. Pokémon Go actually brought the entire gaming community together.
In India, though Pokémon Go has been launched officially little later than the other places, but still it heralds the start of augmented reality gaming, showing a possibility that in future people might step out of their house with their smartphones fighting virtual enemies in the real world. There were some limitations in India regarding the playing of augmented reality games, the prime factor being the roads and lanes of India, as people need to step out of their house to play. But still, Indian gamers were enthusiastic enough to play and have participated in this gaming revolution. And when it comes to the devices used to play AR games, then obviously India has them store. After China, it is India that manufactures a maximum number of smartphones in a year. This will support its gaming community. The initiative of Digital India taken by Indian Government also acts as a positive factor for the augmented reality games to capture the Indian market and influence the Indian audiences.
Many Indian gaming start-ups specialized in augmented reality games have used this gaming revolution and are building their own version of AR games which allows them to tap into the audience of early adopters, and create maximum engagements with AR ecosystem. They want to build AR games which are exciting and also simple and comfortable that the Indian audience prefers.
Very soon AugRay is launching its first-ever AR based Avatar game to wow its consumers.
According to Digi Capital, the Global Augmented Reality Market is targeted to reach $120 billion by 2020. In the next few years to come, Augmented Reality is believed to rule the gaming industry, and is also considered the future of this industry. This revolutionizing effect is expected to be experienced at a worldwide level, and India is no exception to it and for sure will impact the audience the same way VR games have got its place and the process has already begun!