Augmented Reality

The world is immersed into Augmented Reality (AR), a trendy technology which refers to computer displays that add virtual information to a user’s sensory perceptions. Currently, most AR research focuses…

Augmented Reality is blurring the lines between what is real and what is computer generated by overwhelming our senses on how we experience different things. We firmly believe that AR has…

Imagine if you can interact with your favorite player and are empowered to check out your favorite brand engagement footage by following a simple URL on your mobile browser, or…

Everyone has an aspiration to buy their own dream car after testing it to the latest list of technological specifications. What if you could take a test drive of your…

The first augmented reality system came out in 1992 when Louis Rosenburg from the USAF Armstrong’s Research Lab developed the Virtual Fixtures that placed information atop physical objects. The idea behind was to…

Tech-savvy businesses are turning to augmented reality for marketing, information sharing, education, training or other needs to attract and engage in effective communication. While AR tech started warming up for…

AugRay had conducted an exciting Augmented Reality event in partnership with Titan Raga on the launch of its gorgeous Raga watch collection- designed by the talented Masaba Gupta on the…

AR Cube brings augmented reality at your fingertips offering exciting possibilities for future technology involving AR which can be actually felt and manipulated.  Today is an era of augmented reality (AR),…

Representing the next evolution in virtual reality (VR) technology, interest in augmented reality (AR) is booming in 2019. Not only is it popular in modern video games and smartphone apps,…