Augmented Reality is all about connecting with the people on a personal level and awakening their emotions. It is also about creating more interactive campaigns for the audience. Many companies adopted it, with the aim to increase customer engagement for their brand, building trust and loyalty with their Target Group.
Hence, we see more and more brands reaching out to augmented reality companies with the purpose of creating an engaging experiential campaign. Coca-Cola spotted the opportunity much earlier and came to Augray in 2014.
Coca-Cola and their agency Big Fish,
We helped Coca-Cola to bond with their audience in the real world for an extended period, in an “augmented” environment.