Coca-Cola fans across 40 cities in India are hitting social media with dance videos of themselves alone or with their friends – and we may have something to do with it.
AugRay – the leading Augmented Reality mobile app – collaborated with the soft drink giant on an exciting campaign as part of celebrating the Friendship Day 2016. The idea is to build an experiential campaign for coke consumers that no one has seen before in India.
People in India have been using AugRay mobile app to scan the greeting card they get on buying a Coke. Here is how the complete flow works:
Be a part of the campaign today and share your video on social media using #cokefriendsforever!