Augmented Reality Game

As quoted rightly “People never learn anything by being told, they have to find out (experience) for themselves.” ― Paulo Coelho.

Indeed the Same Quote applies to the AR games, as well.  Recent developments in mobile augmented reality (AR) games have been remarkable with prospecting millions of users/Gamers in the near future. I am sure if you have paid heed to the Gaming Industry in recent years you must be aware of augmented reality games. The roaring success of augmented reality games shows that the nature of the industry is rapidly changing to include players’ real world.

Augmented reality (AR) technology has been used in a few games, most of which provide thrilling and Immersive Experience. AR games have the potential to overwhelm as well as surpass the players’ expectations.

Immersion is the only way for players to enjoy any game. For the purpose of explaining the experience of AR in gaming, we can categorize the experience of playing games as four aspects: physical, emotional, social, and mental. AR game is fully immersive and dynamic video game experience we have been waiting for.

Following are the few points that explain how the experience of playing an AR game is:

Realistic & immersive Feel: The Augmented reality (AR) game appears splendid and feels realistic due to the augmented reality technology. The success of augmented reality games shows that AR gaming industry is quickly changing to incorporate players’ actual environments. With the onset of the augmented reality video game revolution, imagery pops right up on the screen and into your room.

Spatial presence is defined as existing when “media contents are perceived as ‘real’ and media users experience a perception of being spatially located in the mediated environment.  The idea is just that a game creates a spatial presence when the user starts to feel like he/she is “there” in the world that the game creates. Gamers who experience immersion tend to only consider choices that make sense in the context of the imaginary world.  People immersed in media also tend to enjoy it more thus giving them a realistic feel.

3D Effect: This technology allows games to be displayed in stereoscopic 3-Dimension. It creates the illusion of three-dimensional depth from given 2-Dimensional contents/images. With 3D effects, Games gained increasing fidelity, and additional features were added with the development of Graphics processing units (GPUs). Players form a portrayal in their minds of the 3D space or the world which the game presents them. So, the process starts with players forming a mental model of the game’s make-believe space by looking at various cues (images, movement, sounds etc) as well as assumptions about the world brought forth. As that mental model of the gaming environment is created, the player experiences 3-Dimensional view, either consciously or unconsciously, of the imagined world. Hence it’s time we consider video games as ‘experiences,’ not mere products.

Avatar Influence: Avatar is an icon or figure representing a particular person in a video game, Internet forum, etc. Avatars used in AR games can have an impact on the physical activity of the gamer, suggests a new study conducted by researchers.

The player’s persona in an AR game can be an avatar, usually depicted as a tiny person or creature. The player directs his/her avatar in the game, somewhat like manipulating the strings of a puppet. The player is encouraged to project him/herself into the persona of the avatar, resulting in a direct connection with personal identity.

Thus the ability to create idealized versions of ourselves is directly proportional to how much we enjoy the game, how immersed we become, and how much we identify with the avatar.

The player is engaged more deeply and effectively with the game world, including the social interaction of that experience. I believe this is because the Gamer feel more closely tied to the actions in the game and what happens to their avatar strongly affects their own feelings that moment. The connection with the Avatar extends even after we quit the game.

Augmented Reality gaming experience

AugRay will soon be launching its first AR based Avatar game.

Challenging & Motivating: The game designers often provide very less instruction about how to solve in-game problems, providing players with almost a blank palette from which to explore a huge range of possible solutions based on past experience and intuitions.

Game designers are wizards of engagement. They master the art of attracting people of all ages into virtual environments, motivating them to work toward meaningful goals, persevere instead multiple failures, and celebrate the moments of triumph after successfully completing challenging tasks. This motivates the players to take up the challenge time and again in order to win or either learn from the wrong technique used previously and retries.

Stress Buster:  Playing augmented reality games promotes a wide range of cognitive skills. This is particularly true for shooter AR video games (often called “action” games), many of which are violent in nature.  It acts as a stress buster- relieving the player from negativity & stress. AR game condition shows faster and more accurate attention allocation, higher spatial and enhanced mental rotation abilities.

Gaming may be among the most efficient and effective means by which children and youth generate positive feelings. Several studies have shown a relation between playing preferred video games and enhanced mood or increases in positive emotions.

Recently, research conducted by Australian researchers examined the use of video games as a treatment option for traumatic brain injury (TBI) patients. The team found that playing video games improves problem-solving and attention in such patients, reports Medical Daily.

Augmented Reality games are now gaining more momentum and users. It has its place in various sectors and industries and quite soon will be of regular use in your everyday actions, as well. Anticipating such a future, AugRay provides cutting edge and personalized AR/VR solutions to all types of businesses helping them gain better brand recognition, customer engagement and increased sales.




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