Malaysia and Singapore

Malaysia and Singapore have been Asia’s pioneers or leaders in the tech space, and this reflects in the adoption of extended reality solutions too! Rudimentary Virtual Reality has existed in Singapore since the late 1990’s and it has undergone a metamorphosis of sorts to be a frontrunner too.

While Malaysia was a little late to get onboard the Extended Reality Wagon, it has caught up with other nations to offer eye-catching and gorgeous Augmented and Virtual reality-based experiences.

Here is a peek into the technologies that can make both Malaysia and Singapore climb a notch higher in the XR space.

Tourism: Showcasing ‘Truly Asia’

Malaysia is a tourist and backpacker’s paradise. It offers a very wide range of both affordable and exotic holiday packages, making it the place everyone just wants to visit. Singapore, on the other hand has brought in tourist attractions from over the world and have added to it a touch of local elegance to make it uniquely Singapore.

These tourist experiences, that are already breath-taking can be made even better by deploying beautiful immersive AR and VR based experiences. Here’s a rundown on some of them

AR Selfie Experiences:

Be it in front of the magnificent Marina Bay Sands or the exquisite Batu Caves, the one thing that all tourists do in common is take pictures! Selfies, Groupies and Group Pictures are an absolute must in all tourist attractions. These can be made more fun and exciting by incorporating an AR based experience. For instance, an app can be used to add a sticker to the photo.

Better yet, photo booths can be deployed at these destinations to enable people to take pictures with their loved ones. This can be wirelessly sent to them through email.

Treasure Hunts:

Put up your hands if you love treasure hunts?

From Kuala Lumpur’s Exiting Shopping Malls to the Luxury Stores in Singapore, the Malaysian Peninsula and Singapore in a Shopper’s paradise. While it is indeed exciting for shoppers, it might not be fun for your tourists, such as teenagers.

An AR enabled treasure hunt can make the process of shopping both fun and exhilarating at the same time! Wondering how?

All you need to do is create suitable clues and place QR codes at these points. When a player unravels the clue and scans the QR code they will be awarded points. These points can be used in exchange for goodies!

Navigation and Daily Life:

Can AR and VR be incorporated into daily life? Or is it just for exiting out-of-home experiences?

Extended reality can make daily chores fun too!

AR in Daily Life:

Singapore’s Health Promotion Board (HPB) encourages people to walk and partake in exercises. This has become difficult thanks to the pandemic. Having an AR based workout buddy will definitely push and motivate people into partaking in workouts. Similarly, to find out more details about a place or locality, AR based QR maps can be deployed at multiple points.

3600 Videos:

Two dimensional pictures and maps will never do justice to the beauty of Malaysia and Singapore. Have you ever wondered why people visit the Petronas Towers instead of just seeing pictures of it? The answer is, our eyes and brain are designed to perceive depth, and we definitely enjoy 3D images, pictures, and illustrations better than 2D ones. 

In fact, when it comes to showcasing and navigating places, 360-degree videos offer the best from of showcasing a place, without making the person physically visit it. These videos can also be used to create experiences that pique the imagination of places and make them want to visit it.

Science and Healthcare:

While science and healthcare are common to the world, Malaysia and Singapore are home to the best educational, research and medical establishments in both Asia and the World. These can once again be enhanced by deploying extended reality solutions.

Science Education:

In the absence of physical laboratory lessons, students can learn lessons through AR enabled experiments. Furthermore, experiments and experiential learning activities in other subjects such as language learning activities and so on can be made more fun through AR Apps and games.

Healthcare:

Hospitals can offer their specialists and patients life-like virtual models that can allow the patient to see the actual problem they are suffering from and the interventions that will be carried out on them. The sky is the limit when it comes to AR and VR experiences in healthcare!

The Bottom Line:

The world is traversing towards enabling VR and AR in are front. Singapore and Malaysia have taken the lead, and its time to take that leap towards being more technologically advanced.

The time has ARived!

Asia’s Extended Reality Market is Expected to be Valued at over $240 Billion by 2028!

References:

  1. https://www.databridgemarketresearch.com/reports/asia-pacific-virtual-reality-market

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