Augmented Reality in Automobile

Everyone has an aspiration to buy their own dream car after testing it to the latest list of technological specifications.

What if you could take a test drive of your dream car, hear it in motion, look at its engine and even see the road from the driver’s perspective? You must be wondering that is been offered by every car dealer so what’s new? If we say what if you could analyze the car’s technical specifics all at the comfort of your home? Sounds surprising? That is the power of Augmented Reality and its potential in the Automobile Industry.

Augmented reality holds great promise into automotive industries. Given by the applications and the potential ROI, the automotive industry will be apparently leapfrogging other industries by 2020 on augmented reality (AR) adoption.

AR accompanied by computer vision and IoT forms the core of the disruptive technologies that have taken the automotive industry by storm. In the times to come, AR will be soon indispensable from the automobile industry. Here is how:

Improving Customer Experience

Further, to make the drive more engaging, in-car AR systems highlight the popular landmarks, restaurants, and shops as the customer drive past them. The driver’s social media feeds are additionally displayed in a less distracting manner. For the digital age, an AR product visualization is considered as the trial before you buy the concept. In the case of the automotive industry, 3D product visualization with AR offers car dealerships unique ways to showcase their car models. Enabling customers to explore different specifications and configure different models at the comfort of their homes. Using Apple’s ARKit, the Engine Creative R&D team created a car configurator app to enable users to place photorealistic 3D models of their favorite Audi in any real-world environment. This means that any model in any configuration can be placed directly in front of customers.

In addition to choosing their preferred color combination, customers can configure and interact with the vehicle in a number of ways like opening the doors to view inside and interacting with the displays where all features are designed to create a rich and immersive AR experience.

Jaguar’s commitment to augmented reality has been impressive. The auto giant has many AR projects under its belt and on-going investment to develop AR experiences such as the Land Rover iGuide app which allows Discovery owners to explore their vehicle and understand key features using AR technology.

Digital Stores and Augmented Sales

AR is not only improving the consumer’s driving experience but redefining the way the automotive retail industry sells cars. With all the relevant information at their disposal, customers like to continue their purchase journey online, making the automotive retail to shift focus from a product-driven to undertake a customer-centric sales approach in a bid to adapt to the changing customer behavior and expectations.

Augmented reality is now used to digitize showrooms while solving the problem of exhaustive limited inventory. AR enables car dealers to present buyers with a complete range of models and specifications and use their (often minimal) space to maximum effect.

Audi was one of the first to improve the physical showroom experience by applying AR to the world’s first fully digital car showroom at Audi City London. Audi City digitized showrooms provide a fully interactive retail and branding experience, driving customer engagement. Customers can choose and customize their own car model on their mobile devices.

Augmented Reality in Automobile Industry

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