The technology behind the magic you experience

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Augmented Reality (AR) is a live/copy/view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics, or GPS data.

Simply put, it is a mix of the real and the digital world, where you can overlap digital elements in the real-world view through a device’s screen.


Virtual reality is a three-dimensional, computer-generated environment that can be interacted with by a person. A wide array of systems and devices can be used to immerse oneself in the virtual world using treadmills, VR headsets, and special gloves with haptic technology.

AugRay’s implementation of virtual reality across multiple verticals enables brands to maximize their productivity remotely and better prepare for emergencies by simulating them. We aim to deliver seamless interactions in the virtual world resulting in memorable, effective experiences.

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Mixed Reality brings together the real and virtual world to create new layers of objects and environments that interact with real-time users. MR makes display technology possible and enables the blending of both virtual and augmented reality to create visually immersive experiences.

AugRay uses Mixed Reality applications for remote working, training procedures, simulation-based learning, and interactive product simulations.

AI based CMS

Artificial Intelligence helps create personalized, unique campaigns and deliver experience-driven commerce. Through AI, brands can adapt to customers’ usage patterns. For example, AugRay can implement AI-based CMS to create personalized virtual experiences based on the consumer’s location and preferences.

Right from object recognition to environment interaction, creating avatars, and building 360-degree simulations, the possibilities for innovation are endless.

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