Technology is evolving at an amazingly rapid pace. Imagine if we can take the visions and ideas from our head and make them real. 2017 is shaping up as the year that promise is fulfilled in the VR and AR industry. Highly anticipated hardware has finally paved its way into the hands of consumers.
Some infeasible things are now possible in the form of Augmented Reality and Virtual Reality which have already taken off by 2016.
What are these precisely? Let’s know them better:
What is Virtual Reality (VR)?
Virtual reality focuses on the creation of a virtual world that users can interact with. VR uses software to generate realistic images, sounds and other sensations that replicate a real environment (or create an imaginary setting) and simulate a user’s physical presence in this environment, experienced or controlled by movement of the body. The virtual world tries to be a complete replacement of the real world in the perception of the user. Complete VR can be experienced by wearing VR gears.
What is Augmented Reality (AR)?
Augmented reality superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view. Augmented reality should be designed in such a way that users would find it difficult to distinguish what is real and what is not.
VR/AR in the Gaming Industry:
Virtual reality and augmented reality (VR/AR) have huge scope in the gaming industry. For many people, the allure has to do with the ability to visit an alien world / an exotic location or do something they couldn’t do otherwise. Bridging worlds appears to be a sweet spot for VR/AR technologies.
The proof of the swift advancement of digital technology over the years can be seen in the gaming industry. From ancient years of black-and-white 2D games like Pong (1972) to the first 3D game, 3D Monster Maze in 1981, and from primitive first-person shooters like Wolfenstein 3D (1992) to complex, life-like shooters like Battlefield 3 (2011), showcases that the gaming industry has perceived its fair share of technological progression.
The head mounted display will make a difference in how VR integrates with gaming. Imagine being able to play any game in your own Avatar, instead of just watching it from a 2D isometric or top-down view.
Gaming is the biggest driver of VR and will continue to be for the near future. Unsurprisingly, gamers are among the most fervent VR boosters.
The following points highlight how VR/AR is the emerging trend in the gaming industry & the role it plays:
- The Revival of 3D experience:
3D films have existed since about a century ago but the technology could not take flight due to high costs. It’s only in the recent years that we’ve experienced the revival of 3D technology not only in movies like Avatar but also for gaming screens.
- Immersive Gaming:
There is a mass and impulsive movement towards more immersive digital entertainment, from movies to games – to a level where you can play in your own avatar as well.
- Augmented Reality (AR) in Gaming:
In addition to our real physical environment, in Augmented Reality, we will be given additional information or data overlay, digitally, in real-time. It seeks to enhance your perception of the real world and is not a fantasy place. The biggest success of AR gaming has happened with Pokemon Go where the game switches between an augmented world and a fantasy world for fantastic gameplay.
- VR/AR becoming a lifestyle:
Virtual Reality & Augmented reality has become a lifestyle which goes beyond just early adopters in the gaming world. Now it has started to attract niche users in tourism, medicine, education, entertainment.
- VR/AR games: Scopes in Sales & Marketing solutions:
AR/VR games provide an immersive experience that customers engage with. Engaging games/content is presented to the target market, which results in generating sales, client loyalty and reach.
AR/VR gaming solutions have the ability to go viral and compete with competitors for mindshare.
In short, it helps businesses and brands to cut the clutter and stand out themselves from the herd, by using VR/AR solutions best described by this phrase:
“Tell me, I’ll forget.
Show me, I’ll remember.
Involve me, I’ll understand”
There are investors, developers, and industry insiders calling VR/AR the biggest technological leap since the smartphone.
It is delightful to know that the gaming industry is pacing towards unplumbed territory, always exploring and pushing the limit.