A Century of Marketing Channels
The innovation in the past 100 years on technology adoption for marketing channels has been the most considering the past over 1000’s of years in recorded history. However this technology innovation is accelerating faster than ever in the past 20 years and will accelerate further in the next 5 to 10 years.
Similar to how digital marketing is dominating now compared to the TVC; we believe Extended Reality (XR) would amplify when the mass adoption takes place from now and the next 3 to 5 years.
Mass adoption change from the Print to Radio took over 40 years. From Radio to TVC, it took around 20 years, From TVC to internet, it took 10 years and we believe it will just be 5 years or less for the digital to evolve into XR adoption.
Here is a sneak preview of how the marketing channels evolution in the last 100 years
With 5G in horizon for mass adoption, 5G capable devices that are being introduced in market will streamline interactive contents. With the lightning speed of content download and upload, real-time mission critical transactions will be carried out using digital medium. XR will thrive in such environments.
Whenever there is a technology disruption, there are new businesses that thrive adopting the new tech to become enterprises and those who are late in adoption will fall back.
Digital online advertising has a faster reach compared to the rest but it is also the noisiest of all mediums due to the accessibility of any content to any one. Excitement and Engagement is where Extended Reality (XR) is making its foray. It offers the best ROI compared to any other medium of reach with a brilliant mix of the real and virtual.
New Age Transition
Extended Reality (XR) includes Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR) technologies. Augmented Reality (AR) can be described as experiencing the real world with an overlay of computer generated digital information
The prints and Radio can tell. Consumers may read, listen and forget.
TV and Digital can show the content. Consumer may remember but
XR can involve consumer and Consumer will understand
The use of Extended reality (XR) advertisement has accelerated in the last 2 years drawing more consumers from the saturated marketing channels. XR Advertisements can be personalized by Persona of users and are extremely immersive in nature.
This technology, which witnessed a speedy growth in 4 years, is going to be the future of advertising. As the infrastructure (internet) and smartphone capabilities (RAM and processor speed) improves and continues to evolve, it enables the next new medium of disruption to take place.
The shift is apparent and XR has the potential to attract more ad spends in 2020 and beyond while business has started carving out for XR as part of their overall marketing spend.
While more innovations are lined up in XR(AR, VR, and MR), they are well positioned to revolutionize marketing and branding. An Instant understanding of the product & services can be achieved by which businesses can witness a wide reach of consumers and provide an End-to-End sales funnel solution.
XR to become the new normal
The AR/VR market is predicted to grow at a compound annual rate of growth (CAGR) of about 75% over the subsequent 5 years. The perfect infusion of AR & VR technologies has the prospect of excelling in the customer experience of all business sectors. This combination is robust with the huge potential to change the way of presenting business.
It is wise of business to opt for this emerging technology and gain the edge over their competitors to get the first movers advantage
While the VR headsets get cheaper, the mainstream adoption is increasing along with the platform providers of 360-degree content becoming more and more available. Soon we will see movies to live sports in VR headsets. One good case study is: Game of thrones in VR. It soon will be a streaming 3D 360 video when 5G hits mainstream for a realistic experience with depth perception.
Honda released a 360-degree VR video where they can test-drive it by a racing game. These immersive – close to effects can increase the curiosity of the consumer, which one-dimensional paper ads can never do.
AugRay has various innovative and patented solutions that gets the consumer attention and provide various means of product experience resulting to improved sales
While remote drones are being used in warfare, Extended reality is being used in military training combats, strategies, war games, exhibition, design, art and many others.
As the technology evolves, anything we do in real life will be replicable in VR/AR and being digitally accessible means, better information is passed on to consumers to make faster decisions.
The most consumed senses to gain knowledge are vision and ears. As XR with its 3D content combined with evolving 3D sound technology will bring the digital knowledge close to a realistic experience.
To give an example, Museums has a digitized tour that you can go on virtually, using VR to visit. Online yoga and meditation classes are being conducted using XR.
While numerous choices on AR, MR and VR exist, now it’s the matter of what technology and content to use will become the strategic exercise for game changing businesses.
AugRay has been a pioneer in XR and has been serving various Fortune 100 customers since 2014. With various technology tools introduced in the past 5+ years, AugRay has helped customers from Retail, Retail Estate, Entertainment, FMCG, Manufacturing, Hospitality, and Tourism to many more industries around the world. With Patented technology and platform, continues to help businesses adopt the right technology and serves as XR technology partner for various fortune 100 and startups.
Want to take advantage of the XR technology for your Sales and Marketing or operational improvements to a whole new level?
AugRay, can provide an end-to-end XR solution and can be reached at info@augraycom. Give us a call or connect digitally before you execute on any type of Sales or Marketing or Operational spend to amplify your returns.
We work on several different customer excitement experiences. All are based on XR (Extended Reality) technologies. These are
- Showcasing how your products look like: Product Visualization
- Creating virtual experiences for your customers, like they are playing their favorite game: Exciting Engagements
- For retail stores, customers can decide their purchase through virtual experience: AR-Aided Retail
- For E-Commerce companies, we provide solutions that can enable your customers to see how it feels before buying the product: Online Product Fit
- For travel companies, we bring to life, the real-world experience when they take the tour: Wander VR
- For gaming companies, our product will aid your customer to have a customized engagement based on the levels of interaction: Virtual Buddy
Mission: Enhance revenues of 1 million businesses using AR, VR and MR technologies
Vision 2030: Set up cost-effective mediums in any Digital platform to enhance the virtual experience of all consumers in any business to realize the actual real-world solution
Want to take your business to the whole another level with XR? AugRay, an XR Specialized digital firm can lend hands to you. We have boned up and possess a positive history of XR products. Give us a call or connect digitally with us to get an XR cognizance and assistance!